32- To negotiate is to produce wealth but never to produce poverty for anybody.

33- There are business that may seem to bring great wealth. Be careful that they just may seem so in appearance. You must never do business that stimulate the violence because it may happen that some day you and yours may get back that violence.

34- The one who has a business may be compared to the owner of a dam. He must know how to manage, how to understand, take care and help it to grow.

35- Your associate may know more about your business, then, do not be rebellious. Learn but do not imitate, if you do imitate and copy, you will never be able to grow.

36- Every negotiator has two enemies: Ignorance and lack of will.

37- A group of workers is like playing the piano. Each finger is like a different key, even the rhythm of the hand is a compass. They may be different but the melody must be only one.

38- The best managerial example is like a mountain that unites all the grains of sand and like one only, rises from the plain to the greatest height. 

39- There are fundamental qualities in a business that may be natural vocations and they must be offered to sustain and maintain, taking good care and developing, which are commitments with everybody. And this is Motivation. 

40-There are many obstacles in the path to success but these must be seen like characteristics of the path. We are the ones who have to learn to adapt, prepare and improve ourselves. At times, we have to wait but with the firm attention and dedication of going forward. Then, we turn the difficulty into a cup of victory.

41-To invest is not a game of chance. To invest is the game of thinking in the right way.

42- The best opportunities are always there. What you have to do is to take them and to honor them. Then, you will see them happen. 

43-The negotiator must always be correct and ethical because justice, sooner or later, rewards or punishes him.

44-Not always what is easy is the best or what is difficult, the most convenient.

45-The businessman must have a generous heart and must always be diligent in giving a satisfactory service to the others.

46-In order to reach success, you must know your product. Try it yourself and when you become completely convinced, then, who can tell you otherwise? 

47- If you do not look with your own eyes. If you do not touch with your own hands. How can you know the quality?

48-The experience must support the science of your managerial path.

49-A great company is similar to a large spider web. Nothing is missing and nothing is spare.

50- If you look at the sky, you will see that there is an order. The order prevails, although it may seem like disorder to you sometimes. Keep always your best accounting.

51- The most important thing of a sale, is to make it happen. This has a mystery that I am going to decipher: " Do not get ahead, neither move away. Do not say little, neither too much. Then, you will close the sale."

52- In order to accomplish a goal, you have to evaluate the before and the after.

53-A company can get to be like a heroic deed and this may be interesting for some. Try, whenever possible, to be clear and correct and you will always be able to grow.

54-There is something important in every business and you must know that your best associate is to have a well organized rhythm. There must be a harmony, a rhythm and a logistic that shows that you have control, that you support what you offer. You must be prepared and then, people will always be able to believe in you.

55-What sells the most in the world, apart from what you can know, is something very simple and pretty, which is not difficult to offer. It will give you great satisfaction. Do you know what is it ? The Smile.

56- The best sale is where nobody feels troubled.

57-The satisfied client is the one who buys what he/she needed in the first place.

58-The cursed sale is when you buy a product that has more buttons than the ones that you need.

59-The frightening sale is when the client buys something that seems easy, when seen in the display and when he gets home he finds a manual very difficult to understand.

60-The dreadful sale: It was expensive. In your way home, you find that other stores have the same product, even two products with the same features, at the price that you paid for one.

61-The worst sale: You go to the store, you bear all the intensity of the salesman. You buy the product and you handle it as if you would have found an extraterrestrial. You take the product out of the box, slowly and desperately because it has every possible security system with cables and wires. After 45 minutes you have gotten rid of everything. When you are almost to the point of a heart attack, you turn it on and you realize that is not working. Besides, you did not keep the sales receipt and you cannot present a complaint.

62-Product and consumer must be friends and never enemies. Then, you must be at a point of equilibrium. Most of the persons find despicable the abuse. Many companies might have huge sales, but the day that the true and right product comes out, the other companies, will disappear. Has it ever happened to you that you have bought a cheap product in an expensive box? Ninety percent is the box and this is called, illusion sale, but I call this a scam. They fill the box with a lot of wrapping papers and cartons, and what they accomplish is that you do not feel like buying anything anymore. They present a product with a very small letter size that nobody can read. Maybe, many years ago, people used to let it happen, but nowadays the clients are becoming educated consumers. Then, the blessed day will arrive when the fantasy sale will not happen and will never happen again. So, be ready for the change. Be just and sincere and give always the true and right product and to the real price. 

63-The success guarantees the good service.

64-The good service to the client is the only thing that guarantees his prompt coming back.

65-If your client is not happy, there is something that you are doing wrong.

66-Be pleased, if your client is satisfied, nevertheless, keep improving and you will be in the right track.

67-The client wants and needs an honest and caring treatment.

68-When you sell in a responsible way, the benefit that you receive is what is just according to your dedication.

69-There are expensive and cheap products for all kind of public. What is most important in both cases, is that the products may be true and fulfill their real functions.

70- The business must fulfill the right rules of attention and service and must never sell one thing for the other.

71-The worst kind of business are the ones that want to get rich in a day because rarely their quality will last.

72-Every business should have ambitions, but is important not to confuse ambitions with obsession or madness for power.

73-A sale must be a clean and transparent experience where the only surprise is the satisfaction.

74-Nothing is more important in a firm that offers good service, than listening to the clients. 

75-An interesting thing is that there is a market for many human situations: Overweight, hair loss, etc. Nevertheless, it is possible that ninety nine percent may be lies. As long as this keeps on happening, there will not be peace between the buyer and the salesman. Lying is not the idea. The idea is always the truth. 

76-The most callous sale is the one done to the innocent person who does not have the slightest idea about buying.

77- The most humane sale is when by listening, the consumer is educated and taught.

78- Money is necessary, important and very useful; but is not everything in life. Nevertheless, it is an important part of the business. But if that is your only objective, then you are thinking as a mercenary. 

79-Better quality will always make you a better producer.

80-Service and quality are what we all expect. Why does this have to be different?

81- Most persons want the best for the others, but sometimes we receive the worst and we feel disappointed. This is a topic of reflection for the manufacturer and the consumer.

82-Good quality will always have its price but there will never be rejection.

83-We always must pay what was agreed upon and sometimes this does not happen. Then, the product no matter how beautiful, does not grant its value.

84-What rating would you give a company that offers you an strawberry and gives you a lemon?

85-What rating would you give a company that offers you an strawberry and gives you two?

86-What rating would you give a manager who is always absent?

87-What rating would you give a company who has a sign in its complaint department, that says:  " Complaining is not good. Come back tomorrow when nobody is here."

88-Has it ever happened to you? You call to ask a question and you are answered by a recorder. Did you feel deceived? What do you think about that kind of attention ?

89-How do you feel when you call a company and you are answered by a voice and that voice is true?

90-In order to convince, you do not need only to offer, rather, to demonstrate the worth and utility of the product.

91-How do you feel when you go to complain and they tell you that is your fault?

92-How do you feel when you go to complain and they tell you: " No problem, we will take care of your complaint."

93-What better attention that when they help you, and not pay attention whether is an expensive or inexpensive item but looking for your satisfaction, not your pocket? 

94-How would you feel if you go to buy a bag of peanuts and the end result is that you buy the bag of peanuts that comes with fewer peanuts than advertised but all paid for?

95-How would you feel when you go to the travel agency to buy a ticket and when they show you the amount of the bill. You, then, ask: "You must be mistaken, I did not ask for a trip around the world?"

96-How would you feel when you go to a restaurant and the food cannot even compare to the food that you reluctantly prepare at home?

97-How would you feel when you look for a part and you learn that it has not been made for your needs?

98-How would you feel when you think that you are buying a wonder and the next moment, you learn that it is a nightmare? 

99-How would you feel when you think that you have found the best and you then realize that is the worst?

100-Picture this: You go to try a product and at the store, they give you three seconds to try it. How would you feel?